Consumer Current

Unlock consumer spending insights to drive growth and innovation

Gain an omnichannel view of your consumers with hyper-local spending data and insights to enable informed business and product decisions.

Usecases

Elevate your business strategy with actionable insights

Whether you’re doing sales forecasting, pricing optimization, or personalization, if you’re only using your own data, you’re missing out on the rest of the picture.

Understand your customers

Consumer demographics and spending behaviors — where they live, shop, and eat.

Track loyalty over time

Analyze  spending, retention, and switching to understand how customer loyalty compares.

Hyperlocal benchmarking

See how your competitors across the street and online perform relative to your stores.

Site selection

Determine where to open your new store with store-level sales data.

Spot innovation & acquisitions

See the fastest growing brands, with a full view into digital and physical retail.

Measure share of wallet

Compare customer spending on you relative to rivals and their total spend.

Consumer Current

Next generation consumer spending data and insights

Explore granular, hyper-local consumer spending behavior to improve business decisions.

Granularity

Omnichannel insights down to the store level.

Breadth

Over 25,000 merchants and adding more.

Accuracy

Benchmarked to US Census and SEC earnings reports

Consumer Current

Consumer insights for 25,000+ merchants

Explore our product to see how you can use Consumer Current to achieve a 360° view into spending.

Clarity

Benchmark against competitors

Granular insights on competitors sales, customers, transactions, AOV, retention, and more. With our growing list of merchants, you also have the ability to identify new contenders.

Precision

Know your customers

Access demographic on customer age, race, income, and home zip code. Go beyond demographics and segment buyers based on brand affinity and spending habits to identify new audiences.

Trends

Understand how consumer behavior is changing over time

Gain insights into customer churn and switching behavior with a comprehensive, omnichannel view of their spending habits. Additionally, monitor basket size and wallet share to understand how overall spending patterns evolve for your target audience.

Consumer Current

Pricing

Flexible options for your company’s data needs.

Consumer Current
Includes:
Standard dashboard — including Location Explorer
Download data
POI-level sales estimates
No custom user-level insights (UDFs)
No Snowflake Data Feed access
No CPG product-level detail
Data from 15,000+ merchants
$5,000 per month
billed annually (or $6,000 monthly)
Try now
Consumer Current
Plus
Includes:
Advanced dashboard — including Case Studies
Download data
POI-level sales estimates
Custom user-level insights (UDFs)
Access to Snowflake Data Feed
No CPG product-level detail
Data from 25,000+ merchants
Support to manually add new merchants and products
Contact us
for configuration and pricing
Contact us
Consumer Current
Coming Soon
Pro
Includes:
Advanced dashboard — including Product Level Explorer & Case Studies
Download data
POI-level sales estimates
Custom user-level insights (UDFs)
Access to Snowflake Data Feed
Includes receipt product-level detail
Data from 25,000+ merchants
Support to manually add new merchants and products
Contact us
for configuration and pricing
Contact us

"Moneyball" your business with Consumer Current today

Discover the power of our consumer spending data and make informed business decisions.